Ice Cream Parlor Business: How to Start and Run a Successful Ice Cream Shop ?
Opening an ice cream shop is a common and i nteresting dream. Everyone loves ice cream from 9 to 90’s. People with a sweet tooth have at some point looked around the ice cream shop, see all the happy faces and think ‘I could do this.’ After all starting an ice cream business is a good option for start up.
Besides the fact that you become your own boss, you get the first taste sample scoop on all the newest ice cream flavors, and you become first choice to your neighborhood local area. It is a very good product for business but before you proceed into ice cream making, there are a few vital inquiries you need to know and all pros and cons you must understand then should proceed. In this blog we are elaborating all necessary details and explain how to start ice cream shop business. Keep reading the blog to know about this business.
The ice cream market has been expanding it’s all turnover consistently with an extraordinary result in terms of value and number. The ice cream market alone contributes around 20140 crores rupees of market value in 2020. In this market the competition is very high and arising new brands consistently. But that does not affect the performance of ice cream industry. It is very popular and performing well. In this market not only the renowned brands, but new companies are also starting their own ice cream business on a smaller or a bigger scale.
In 2020, the ice cream market of India was worth Rs. 20140 crores. Specialists anticipate that it should develop at a development speed of 14% from 2021 to 2026 and reach the value worth of Rs. 44200 crores by 2026. In India, ice cream is one of the most favorite dessert and very good produce for starting a business.
Why Start an Ice Cream Parlor Business ?
Starting an ice cream parlor business can be a smart move for several reasons. Firstly, ice cream is a beloved dessert that appeals to people of all ages. This means that there will always be a demand for your product. Secondly, unlike some seasonal businesses, ice cream can be enjoyed year-round, so you’ll always have customers throughout the year.
In addition to the year round demand, running an ice cream parlor can be a fun and unique experience for your customers. It can be a great place for families and friends to gather and create memories. Finally, an ice cream parlor business can also be a profitable venture if run correctly, with the potential to generate a steady income and even expand into additional locations.
Overall, starting an ice cream parlor business can be a profitable business that offers a delicious and fun experience for your customers.
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Conduct Market Research for Ice Cream Business:
It is the first step of any business, without knowing your market you cannot plan for your business. A deep market research and knowledge about the competitors are the primary step about any business. The ice cream segment in India has gone through big changes from past few years. It is not the time when frozen yogurt was sold in little cart, the seller moved and sold the ice cream on road. The present ice cream industry is more organized, and there are many techniques have developed for selling ice cream.
There are many ice cream parlors and food points have established in the Indian cities. Fancy ice cream bistros, yummy flavors, healthy and natural ice cream treats have a heavy demand among customers. Before you create an ice cream business plan, you really want to figure out the local market’s potential. You have to conduct market research to know the requirements, choices of the customer, what types of ice cream varieties are available in the local market and what are the missing points. You also consider the advantages and disadvantages of this business. This will provide you an idea about the present scenarios of ice cream business.
Location for the Ice Cream Shop:
Ice creams are considered as a demanding product. People often buy ice cream without any particular reason and almost all seasons. Having a store with high footfall is required. When people see others having and enjoying your product they are also probably going to buy ice cream.
The following are some tips to remember while searching the area for your ice cream parlor:
- You have to select the area where most of the peoples pass.
- Search for shops with a huge transparent window to up the temptation and interest.
- You should choose shopping malls, corner of the street, nearby the school/college, park etc. high footfall areas.
- The minimum space required is 400 to 500 sq. ft. area. The space is depending upon the organization of your ice cream business.
Create a Business Plan:
If you want to start an ice cream business and want to proceed to a successful career ahead then you must make a proper business plan. In a good business plan all points and aspects will be included stepwise. In your business plan you must include from budget to types of flavors everything. This is the blueprint of your company. It permits you to see all your objectives, requirements and client base on one piece of paper.
Making a business plan is the most difficult stage because you will proceed on this path. If your business plan is practical and relevant then everything will be fine but if you make an unrealistic plan without knowledge, market research then you will be in a big trouble.
Creating a Menu and Sourcing Ingredients for your Ice cream Parlor:
It is important to create a attractive menu for your ice cream parlor business, you should offer a variety of flavors and toppings for different tastes. You can include classic and unique flavors, along with toppings like sprinkles and hot fudge. Just make sure to balance high quality ingredients with reasonable prices.
When it comes to sourcing ingredients, find a reliable supplier in your area who specializes in ice cream ingredients. You can also consider buying local ingredients to support your community and offer a unique touch to your menu. And don’t forget to invest in durable and efficient equipment, as well as supplies like cups and spoons.
In every business raw material is the prime requirement of the products. In ice cream business following raw materials are required-
- Milk Powder
- Granulated sugar
- Ice Cream Flavors
- Approved Additives
- Fruit Purees
Machines and Equipment:
If you want to open an ice cream parlor then you need multiple equipment. You need to purchase good quality equipment for manufacturing and delivering ice cream. The following machines are required-
- Mixing Bowls
- Mesh Strainers
- Weighing scale
- Wax Paper
- Mini Ice Cream Makers
- Commercial Ice Cream making machines
- Packaging materials
- Miscellaneous Equipment
Target Customers of Ice Cream Business:
If you are an ice cream manufacturer then following are some of your targeted customers-
Local shops: Most of the local shops generally have a little freezer or a cooling machine in their stores, for putting ice cream and dairy products. These shops can be your first targeted customers.
Shopping centers/malls: Inside shopping centers or malls they display consumable goods. They have different areas where they show and sell ice creams in an attractive way. If your marketing strategy is good then they would be willing to sell your products.
Ice cream shops: Selling your products to ice cream shop is also good but most of the shop take franchisees so it might be little difficult.
Dairies: Dairy shops have a wide range of brands of ice creams showed in their stores. You can approach them and can get a good exposure. In every
Providing Excellent Customer Service:
When it comes to running an ice cream parlor business, providing excellent customer service is crucial for success. After all, happy customers are more likely to come back and recommend your business to others. Here are some tips to ensure that your customers have a great experience:
- Train your staff to be friendly and helpful. Make sure they know how to greet customers, take orders, and keep the parlor clean and inviting.
- Smile and be approachable. A friendly attitude can go a long way in making customers feel welcome.
- Get to know your customers and their preferences. Offer personalized recommendations based on their likes and dislikes.
- Respond quickly to customer complaints or concerns. Be professional and find a solution that satisfies the customer.
- Keep your parlor clean and comfortable. Make sure the lighting is good and everything is well-maintained.
- Offer additional services to enhance the customer’s experience, like birthday parties or catering.
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Investment Require to Start Ice Cream Parlor Business:
Investment is a crucial part of starting an ice cream parlor business. The amount of investment required can vary depending on many factors such as location, size of the shop, equipment and supplies needed, and the initial inventory of ingredients.
The investment required for ice cream business is not major, the majority of fund require for machines and equipment, freezers and marketing activities. Other requirements do not consume much fund. Here we are giving an approximate investment for starting a small, medium or large scale ice cream business. If you are planning to start medium or large scale ice cream business then you have to invest between Rs. 3 – Rs. 20 lakhs.
The amount could vary between states and location. If you want to start a small sized ice cream business then you need to invest about Rs.60, 000 – Rs.2 lakhs.
Also it’s important to consider ongoing expenses such as rent, utilities, payroll, and inventory costs. These costs can vary depending on the size of the business and the number of employees. To ensure the success of your ice cream parlor business, it’s important to have a proper liquid money.
Documents & License Required:
- FSSAI License
- Shop Registration
- Current Bank Account
- GST Registration
- Trade License
- Business Pan Card
- Sales tax Registration
- Shop & Establishment act license
Profit Margin in Ice Cream Parlor Business:
Ice cream parlors can be a profitable business if managed correctly. The profit margin in this business can vary depending on factors such as location, competition, and pricing strategy. The profit is not equal because there are different types of packages and flavors. The owner of a small sized ice cream company can earn approx Rs. 45000 – Rs.1, 20,000 per month. If we work with a good ice cream brand then the owner can easily earn 2 lakhs per month. The profit margin also varies according to varieties of ice creams. The average profit margin goes from 15% to 35%.
To maximize your profit margin, it’s important to keep your expenses low by sourcing ingredients at competitive prices and managing inventory efficiently. Also, creating an attractive menu according to your local market and pricing your products appropriately can help increase sales and profitability.
Launch Your Ice Cream Business:
After setting up everything regarding ice cream business it is the time for launching the shop for people. You have to make the decision for opening of the shop on a particular day. You need to prepare your mind for soft opening or a grand opening of your business. A soft opening is a general opening with genuine clients that permits your shop to test products, service flow, and client limit. In soft opening on a particular day the shop opens and the seller sells the products normally without too much prior opening publicity.
A grand opening is a special celebration that is designed to make the opening great. Grand openings have unique offers, exclusive menu products, or events to create publicity and celebrate the launching of the brand and the products of the shop. It is a very good way to launch the business and make your target client know about your brand.
Promotional and Marketing Activities for Your Ice Cream Business:
If you want to reach to your customers and everyone noticed your brand then it is possible only by strong marketing techniques. Some effective techniques of ice cream business are as follows-
- Digital Marketing- Nowadays if you want to reach to your target customers then digital marketing is the most powerful tool. Within few minutes millions of people can see your product in a single click. Here many platforms can be used for promotion like Google, Facebook, Instagram, YouTube etc.
- Distribute Leaflets-It is a traditional marketing technique but very approaching till date. You can distribute leaflets in your local market.
- Use Electronic Media- You can promote your brand on local channels or your targeted locations. It is always an effective method of promotion. People attract easily what they see on TV. You can get good response from this medium.
- Advertisement on Vehicles-It is another form of advertisement. A small banner can stick on auto, bus or van. A vehicle moves all places and people can directly see the company name and products at a glance.
- Use Print Media- You can give an advertisement on local magazine and newspapers. People can see your ad and interested people also take contact numbers from the advertisement. It is all time demanding traditional advertisement platform.
Starting an ice cream parlor business can be an profitable business, but it also requires hard work and commitment to make it work. By providing excellent customer service, using top-quality ingredients, and keeping your shop clean and organized are key to creating a memorable and enjoyable experience for your customers.
In an ice cream business there needs many things even if you are opening a small shop. There is more competition in this segment. Many market leaders are present. So if you are not enough capable to take the risk or not having enough knowledge about your local market then it may be not suitable for you. At first take adequate information and deep research then proceed. In this blog we have given much information about the ice cream business, hope you have liked this blog.
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FAQ(Frequently Asked Question):
Q. Is any business plan required for my ice cream business ?
Ans- Yes, of course you need a proper business plan to start your business. From beginning to end how to proceed, where to proceed or are you going on the right track or not, without a proper plan it cannot be possible. You need a strong plan for making your business successful.
Q. How much investment is required to open an ice cream shop ?
Ans- If you want to start a small sized ice cream business then you need to invest about Rs.60, 000 – Rs.2 lakhs. For medium or large sized business you need to invest between Rs. 3 – Rs. 20 lakhs.
Q. Give us few tips to reduce the costing of the ice cream business ?
Ans- You can follow some following tips to reduce the costing of the business-
- Plan properly then proceed.
- Always order the ingredients wisely. You need not stalking over products that you never use.
- Be careful of freezer’s door left open.
- Order slightly used equipments and machines instead of new equipments.
- Search for the best quality ingredients and equipments at the best price.
Q. What are the best locations for an outlet ?
Ans- You can find a location in the corner of the street, in a shopping mall, near any educational organization, near a park etc.
Q. How many staffs are required to run an outlet ?
Ans- You need at least 3-4 staffs to run a medium sized outlet.
Q. How many types of ice creams you can provide in your shop ?
Ans- You can deal with seasonal ice cream and throughout year ice cream at your shop.
Q. Is ice cream business profitable ?
Ans- An ice cream business is profitable if it is managed properly and smartly. You should have a strong business plan and need depth market research for success of a business.
We hope you enjoyed reading this blog article on How to Start Ice Cream Business Shop in India. For additional useful articles like this, keep visiting YMW Solutions.
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