How to get Berger Paint Dealership?

How to get Berger Paint Dealership?

If you are planning to start a paint dealership business in India, then choosing Berger paints Dealership would be a great idea.

  • Berger Paints India Ltd is an Indian paint company based in India.
  • The company is headquartered at Kolkata and has 16 manufacturing units in India, 2 in Nepal, 1 each in Poland and Russia.
  • This is one of the 2nd largest company in India.
  • This company has huge production of paint and make different varieties of paint
  • It has distribution network of 25,000+ dealers…
  • Gradually company introduces new new products and spread his network and dealers.
  • So if anyone wants to start paint business then Berger Paint dealership is good for them.

Why to choose Berger Paint Dealership?

  • India’s second-largest decorative paint manufacturing company.
  • Trusted brand in India.
  • Berger Paint has huge customer Network.
  • You can easily start your shop.
  • They offer very good profits & margin.
  • You can start in very less investment.
  • And it is very good brand in India.

What is Berger Paint Dealership?

Under Dealership, the company give you paint and company’s other product stock on the behalf of your deposit money and  give rights to sell in the market by using their name.

Berger paint dealership

Read also: How to apply for the Asian paint?


  • Applicant should completed the age of 21 years.
  • Applicant qualification should be 10th
  • The applicants should free from any criminal cases.
  • Should Knowledge about the Paint Business.



  • Proper Investment
  • Proper Space
  • Important Documents
  • Staff Required
  • Equipments required
  • Vehicle (optional)



You need approximate INR 10-15 lakhs to start Berger Paint dealership.

  • It totally depends on you that in which scale you are going to start this dealership.
  • Initial Stock Purchase & Fee 2.5 lakh to 3 lakhs (including GST)
  • Color mixing machine 1.5 lakh to 2 lakhs (Semi- automatic and fully automatic)
  • Shop Interior – 1 lakh to 1.5 lakh (Racks, interior, signage boards, furniture etc.)
  • Computer system & printer = 50,000/-
  • Other Expenses = 20,000/-
  • Shop deposit and first month rent(Depends on area)

Space Requirement:

The minimum space required to start an Berger Paint dealership is about 600 – 800 sq ft. However, if you are planning to sell other materials together with paint then you may require more space.

Shop Space: 150-200 sq ft.

Godown: 450-600 sq ft.


Important Documents:                  

  • Personal Documents:

ID Proof: Aadhaar Card, PAN Card, Voter Card

Address Proof: Electricity Bill/Ration Card

Qualification Certificate

Photograph, Email Id, Mobile Number

Current A/C and cancel Cheque.


  • Property Documents:

Shop agreement / Sale deed

Rent agreement



  • Business Documents:

GST Number

Outlet Trade license

Financial Documents


Profits & Margin:

Your profits and margin depends on the total sales you have made. If you are able to make enough sales, then you will be eligible for company bonus schemes.These schemes usually start after 6 -12 months from the date, you start your dealership. If you succeed in meeting those sales targets, then you can expect good profits.

You can expect a profit margin of approximately 10% to 15% on Berger paints dealership.

For more information about the profits & margin plz contact to the Berger Paint Executive.


How to apply for the Berger Paint dealership?

To get the Berger paints dealership, first of all, you need to contact your area sales manager. You can get his number by submitting a query form.

For apply you have to visit, fill all the details and submit the form. 

You get a call from Berger Paints executive within 24 hrs.

Or, you can directly call to customer care on 1800-103-6030.

The sales manager will get in touch with you. He may ask you about your shop location and your financial background.

Make sure that there is no other Berger paint dealer in a 2-3 km radius from your planned shop. If there is any Berger paint dealer nearby, then the chances of you getting a dealership are very less.




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